Understanding SERP Volatility in an AI Era: What Every Marketer Should Know in 2025
“In 2025, ranking on Google isn’t just about keywords, it’s about keeping up with AI’s ever-changing mind.” The Search Engine Results Page (SERP) you see today may not be the same tomorrow even if you search the exact same thing. And in the AI-driven era of search, SERP volatility has become the new norm. If … Read more