Search Engine Marketing

Maximize your paid search campaigns with expert SEM strategies.

Google Ads Match Types in 2025: What’s Still Relevant?

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Google Ads Match Types in 2025: What’s Still Relevant? - Lumaisoft

“Google Ads match types aren’t dead they’ve just evolved. And if you’re still treating them like it’s 2019, you’re burning the budget.” Pay-per-click advertising has always been part strategy, part science and match types have been the backbone of that targeting strategy for years. But it’s 2025, and the rules have changed. With AI-powered algorithms, … Read more

Understanding SERP Volatility in an AI Era: What Every Marketer Should Know in 2025

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Understanding SERP Volatility in an AI Era: What Every Marketer Should Know in 2025 - Lumaisoft

“In 2025, ranking on Google isn’t just about keywords, it’s about keeping up with AI’s ever-changing mind.” The Search Engine Results Page (SERP) you see today may not be the same tomorrow even if you search the exact same thing. And in the AI-driven era of search, SERP volatility has become the new norm. If … Read more