Generative Engine Optimization (GEO): What It Is and How to Apply It
If you’re knee-deep in SEO or content marketing in 2025, you’ve probably come across a term that’s been buzzing around lately: Generative Engine Optimization, or GEO. GEO isn’t just another digital marketing fad. It’s a fundamental shift in how content gets discovered, consumed, and recommended in the era of AI assistants like ChatGPT, Google Gemini, … Read more